Pokémon Go: Lessons in “Experience” for Mobile Apps and Digital Strategy

Released on Wednesday, July 6th, Pokémon Go has been out for about six weeks and has experienced the most rapid rise to cultural relevance seen by a technology product since Twitter; in fact, it managed to overtake Twitter in daily active users. It outpaced Candy Crush, Tinder and Snapchat too. Indeed, in terms of time spent on the app by users, Pokémon Go is doing better than Facebook. One week out of the gate, SurveyMonkey Intelligence claimed that Pokémon Go is the “biggest mobile game in U.S. history.”

AIM Consulting Helps U.S. Beverage Company Design and Develop a Proof-of-Concept Online Order-and-Pay Application for New Service Delivery Channel

Case Study: Digital Experience and Mobile SITUATION & CHALLENGE An American beverage and foods company known for having a stellar customer experience at its brick and mortar store locations wanted to explore a new channel: in-office delivery for online purchases.

AIM Delivers SDK to Unify Mobile Messaging Capabilities for Mass Media and Entertainment Conglomerate

Case Study: Digital Experience and Mobile SITUATION & BUSINESS CHALLENGE A mass media and entertainment conglomerate wanted to unify and enhance its messaging strategy to external mobile device end users. In particular, the conglomerate aimed to make it easier to

How to Develop a Winning Omnichannel Strategy

…Customers today no longer distinguish between online channels and brick-and-mortar stores. Many of today’s purchases cross multiple channels, and the customer considers them all part of the same brand experience. So while the 7 percent figure represents a hard and fast number of e-commerce sales, it actually comprises more channels than just e-commerce. Most major retailers are no longer trying to solve for e-commerce; if they are, they are behind the times…

4 Tips for Increasing the Value of Mobile Test Automation

Automated testing has become increasingly desirable for fast-paced agile development teams looking to shave time off their delivery cycles. In mobile, it is extremely valuable for performing repetitive tests quickly and on multiple devices at the same time. Unfortunately, because of the relative newness of mobile test automation, many teams struggle to incorporate it into their process in a way that provides value to the whole team. Here are four tips for increasing the value of your mobile test automation…

Enhancing Employee Engagement with Mobile Technology on App Developer Magazine

…Enterprises have clearly seized upon the opportunity to leverage mobile technologies to connect with consumers, especially in retail. But another sizeable opportunity is ripe for attention: using mobile technologies to connect with an organization’s own employees, offering new ways for employees to feel better about the work they do and strengthen their commitment to the organization…

Not so fast – Reasons you shouldn’t be too quick to build your enterprise app with Swift

The beta launch of Swift at the Apple Worldwide Developer’s Conference in June 2014 opened the door for a new generation of Apple programming. Apple intends for Swift to be the eventual successor to its stalwart programming language, Objective-C, the basis for all of Apple’s applications since 1996. At less than a year old, Swift has already made some headway with developers and in the open source community. But although Swift may be the right choice in some situations, it may be too early for enterprises to adopt it fully.

AIM Consulting Overhauls Retailer’s Android App; Transforms Development Processes to Fuel Digital Vision

Case Study: Digital Experience and Mobile Consulting SITUATION A premier roaster and retailer of specialty coffee had recognized the seismic shift in consumer behavior toward online shopping and embraced digital to deliver on numerous innovations. At the start of 2013,

Location-based Services Delivering Innovations Outside of Retail

Location-based services, or LBS, is a key component in the ongoing evolution of mobile. It has revolutionized customer service, marketing and more for consumers by delivering everything from basic navigational aid to sophisticated contextual experiences within brick-and-mortar stores. Arguably, the retail sector can do more with LBS than what has been seen to date, but the enterprise has yet to even scratch the surface of its potential and is experiencing a much slower adoption rate than one might expect.

Javascript is Cool…and the Market is Hot on InfoQ

[EXCERPT] With the light-speed proliferation of mobile, consumers and enterprise users have come to expect highly responsive and seamless web experiences regardless of the device they’re using….Today, JavaScript is the better choice for delivering user impact.

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