Strategic Digital Solutions

• Digital strategy
• Product management
• Market research
• Customer-centric approaches
• Crafting product roadmaps
• Marketing & story-telling
• Process improvement
• Training
• Product launches
• Product marketing
• AR & VR
• Multi-channel marketing

Lead Consultant Since 2021

Microsoft Customer Support Services, Redmond, WA (10/2021-Present)

Senior Digital Strategist & Lead Consultant

• Pinpointed critical challenges affecting Reactive Support for Small to Medium Customers, conducting an extensive analysis of the support experience through stakeholder surveys and interviews. This effort resulted in a strategic roadmap for service enhancement.
• By transforming data into actionable insights, she crafted compelling visual narratives and strategic recommendations, markedly improving decision-making and elevating customer satisfaction.

Auguste Escoffier School of Culinary Arts, Boulder, CO (4/2023-8/2023)

Senior Digital Strategist

• Guided Escoffier in assessing the feasibility of a B2C Digital Cooking platform.
• Delivering insights on market dynamics and customer preferences for B2C product diversification.
• By integrating both primary and secondary research, she crafted a thorough B2C strategy that rallied the leadership around market possibilities and industry shifts.
• This strategy led to practical insights, cohesive objectives, and an innovative approach for Escoffier’s online culinary classes, adeptly blending traditional assets with fresh, new offerings.

Microsoft Azure Strategy Team, Redmond, WA (5/2022-10/2022)

Program Manager – Azure Incubation Programs Strategy

• Co-led in-depth strategic research on Microsoft’s key accounts to analyze the reasons behind declining Azure Consumed Revenue.
• Effectively managed strategic initiatives and cross-functional collaborations.
• Significantly contributed to shaping Microsoft’s Azure strategy in competitive positioning, partnerships, and sales enablement.
• Co-managed the Azure Compete Pilot’s launch, creating and disseminating crucial field content to educate and empower sellers, including compete clinics, and weekly executive communications.

Expeditors International, Seattle, WA (11/2021-3/2022)

Senior Digital Strategist

• Expeditors sought to expedite their two-year SaaS project in logistics management.
• Strategically planned and executed a condensed 12-week engagement.
• By employing rapid design prototyping and conducting customer interviews, laid a robust foundation for the application and meticulously developed a detailed product roadmap.
• This process included leading the formulation of a comprehensive roadmap, carefully tailored to align with Expeditors’ strategic goals.

Valorem Reply, Seattle, WA (2/2020 – 10/2021)

Program Manager, Digital Strategist, and Market Researcher

• Shaped client product and marketing efforts through strategic research and analysis.
• Influenced product design and identified key competitive insights through three market research projects for Microsoft Azure: Azure Arc, Kubernetes and Value Calculators.
• Developed strategic roadmap engagements and designed workshops, identifying short and long-term Digital Strategy initiatives and investments for Fortune 100 and 500 companies.
• Led program revamp and approach for Valorem’s Microsoft’s Modern Workplace Solution Assessments; improving client satisfaction by 20% and influencing over $1M in pipeline.

Microsoft Consulting Services – Microsoft Mixed Reality Studios, Redmond, WA (6/2017 – 4/2019)

Program Manager – Sales Enablement & Marketing

• Guided Microsoft’s Mixed Reality Studio positioning, including internal and external partnerships and industry-specific market opportunities, resulting in revenue growth of $2.7M.
• Revamped the studio’s presales processes, decreasing the operational churn by 20%, through the roll-out of Azure DevOps.
• Designed and developed studio campaigns, which contributed an additional $2M in pipeline.

Microsoft Consulting Services – Mobility and Devices , Redmond, WA (6/2015 – 6/2017)

Program Manager

• Developed and led workshops to assist clients with the development of mixed reality studio proof-of-concepts.
• Facilitated cross-department effort and successfully managed the development of HoloLens’ first studio service offerings, on time and within budget.
• Co-led Microsoft’s Mixed Reality Global Community Calls, presenting technology advancements and market implications.
• Project Managed Microsoft HoloLens proof-of-concepts projects.
• Created supporting communications and marketing materials for external and internal customers.

Concur Technologies , Bellevue, WA (8/2014 – 6/2015)

Program Manager

• Developed an inaugural social selling training program to teach Concur sales employees how to leverage the power of digital to develop and deepen relationships.
• Managed $210K annual ad spend budget.
• Planned promotional videos and collaborated with teams to get events showcased on social media.
• Co-developed and led social selling training programs resulting in an average eight-point increase in employee’s LinkedIn Sales Navigator Social Selling Index Scores.
• Grew social media followers by 30K+ through effective management and campaign development.
• Co-created Concur’s social media strategy: content development, blog posts, SlideShares, and microcontent.
• Played a key role in brand awareness by developing marketing communication strategies and materials, marketing campaigns, and assisting with major event logistics, promotion, and attendee engagement.

Winshuttle , Bothell, WA (10/2013 – 6/2014)

Marketing Manager & Trainer

• Developed social media program, including strategy, social media playbook and guidelines.
• Designed and executed social media campaigns – resulting in over 35,000 clicks and 1600 leads.
• Wrote and delivered social media training on LinkedIn, Twitter, and Social Media for Winshuttle staff which led to a 30% increase in social activity.
• Influenced the planning and execution of Winshuttle’s User Group Conference.
• Assisted with the creation and promotion of the interactive Big Data Timeline and SAP Quiz.

• Microsoft Certified: Azure Fundamentals
• Azure Active Directory: Basics
• Digital Marketing Certification, General Assembly
• Social Media Technologies and Implementation Certification, University of Washington
• Business Development Certification, University of Washington

University of Washington-Bothell, Bothell, WA

• Executive Certificate in Digital Transformation & Advanced Analytics

University of Washington-Bothell, Bothell, WA

• MBA, with focus on Technology Innovation

Western Washington University, Bellingham, WA

• BA, Major in Sociology