Publishes AIM Consulting’s Article on Mobile App Strategy

Smiling businessman holding smartphone using apps, standing in an office

AIM Consulting | 07/10/2014 | Digital Experience and Mobile | In The Media has published an AIM Consulting article by Kobie Hatcher on how to approach mobile app strategy, starting with the reason to build an app at all.  An excerpt of the article is below with a link to the publication and the full article.


Companies who want to drive customer engagement or increase operational efficiency for field employees may think launching a mobile app is a foregone conclusion. After all, everyone seems to have an app these days. For companies who feel behind in mobile innovation, there is often a sense of urgency to get an app into the market as soon as possible.

It’s not hard to understand why companies are feeling the pressure. The proliferation of mobile technologies, devices and apps happened more quickly than even the most optimistic pundits could have guessed. In fact, in 2013 The Wall Street Journal estimated annual revenues of $25B for the app economy – one that didn’t exist five years ago…

Read the rest of the article on: | To App Or Not To App? Four Questions To Help Plan Your Mobile Strategy