3 Ways SMBs Use Machine Learning to Power Digital Transformation


AIM Consulting Director of Data & Analytics for Minneapolis Steve Tycast and Director of Data & Analytics for Denver Kristina Conley talk about the power of machine learning for digital transformation on ZDNet. Leveraging AI for marketing, document management, and contract life cycle management.

Businesses should start small and fail fast with machine learning (ML) projects to get the best ROI. Some of the most common use cases for small- to medium-sized businesses (SMBs) include fraud detection, sales optimization, marketing, and document analysis.

Steve Tycast, director of data and analytics at AIM Consulting, said ML efforts focused on operational analytics can reduce costs, drive efficiencies, and increase speed to market. 

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