Curbside Delivery
Handled with Care

National Outdoor Retailer Generates over
2 Million in first week of Mobile expansion of
BOPIS (Buy Online Pick Up In Store) service to include
BOPAC (Buy Online Pick Up At Curb).

AIM Consulting Builds New Omnichannel Curbside Mobile Pickup Option for National Outdoor Retailer.

A national outdoor retailer was expanding its mobile eCommerce iOS and Android applications to accommodate the growing need for curbside pickup options for consumers. The company also needed to update the internal applications used by in-store employees, assisting customers with daily requests.

Expanding their mobile capabilities required a consulting team to oversee the project management, development, and design. AIM Consulting had worked with the organization for over a decade and was an obvious choice supporting their multiple marketing and technology teams.
The pandemic created an immediate need for improvements to the retailer’s digital storefront, with the temporary closure of 160+ stores in March 2020. The team quickly adjusted their supply delivery model to be only shipping and curbside pickup options. To prepare for a curbside model, the mobile team needed to address the capacity and velocity issues preventing new features. Additionally, the internal accessibility for the team to support customer requests required a complete restructure. Simply maintaining the application was becoming an arduous task for internal teams.
AIM consulting helped redesign and re-architect the application from the ground up using Swift 5 and providing the ability to maintain and update the application more effectively.

Key Results

  • Ideation, working production prototype, and development took only six weeks.
  • Opening stores for contactless curbside pickup solves a unique business challenge while upholding the safety of the consumers and employees.
  • New Curbside Option Generates 2 Million in Revenue within first week of launch.
With over 160 stores nationally temporarily closed from the pandemic, the addition of curbside pickup provides new profitability for the organization. Ideation of working production prototype took only four weeks. Roll began in select stores May 2020, producing hundreds of jobs at retail locations and 2 million in revenue the first week of launch. Opening stores for contactless curbside pickup solves a unique business challenge while upholding the safety of the consumers and employees.

Expanding BOPIS to CURBSIDE plus additional modifications made to the mobile application also equipped the team with an accessible framework for future updates, leveraging the core technology stack. Curbside provides the organization with a new business stream within its omnichannel strategy and increases consumer engagement options.

Project Timeline

AIM's Approach

With the immediate surge in consumer online activity, the organization quickly switched gears expanding on their BOPIS (buy online, pickup in-store) solution to include a safe contactless consumer curbside experience.
AIM collaborated with the internal teams to implement Curbside Pickup using Agile methodologies across multiple groups (operations, mobile, website, consumer application, and employee application teams). The team focused on a native iOS using Swift and Android using Kotlin and Java for the consumer application. Architecture utilized new microsites, microservices, and Airship push notification integrations.
The new application features included multi-store search, streamlined product selection, and product tracking. Transaction confirmation provided a unique link that consumers could use to launch the microsite upon arrival at the store.
The team also focused heavily on the new microsite using Vue.JS and the internal design system built by AIM Consulting. The site tracked submissions to the Mobile Service / API, capturing name and vehicle information and sending push notifications to the employees providing contactless service.

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Whether you need help with technology strategy and implementation, an in-flight project in need of additional resources, or individual contributors to bridge critical gaps in your teams, AIM is here to help.

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