New Case Study: AIM Overhauls University’s Web Analytics and Digital Marketing with Adobe Suite
We have a new case study in the area of Data and Analytics on how we helped a university optimize its web analytics and digital marketing capabilities with Adobe Suite. The organization is utilizing the power of four times the data as before — all clean, organized, and accessible to the right teams. Analytics and marketing are seeing the results of their testing and personalization programs within their web analytics tools end-to-end. Marketing has complete customer profiles, from first visit to enrollment, and can create specific segments using any data point and target them with personalized content and offers. The organization is finally leveraging the value of its investment in data and analytics for digital marketing.