Modular Programming for Android Using Swift

Built from scratch with modern technologies and released in 2014, Apple’s Swift has gained a lot of momentum and credibility as a programming language. Initially launched for iOS, Apple has positioned Swift to eventually replace its stalwart language, Objective-C, but has recently made it open source. In some ways, this move makes it a genuine competitor to Java on a number of platforms, especially within the mobile development community.

Native or Hybrid – What’s the Difference and Which is Right for Your Mobile App Project?

When you decide it’s time to invest in a mobile app, your next big decision is to choose how it will be developed. Should you choose Native development or should you go Hybrid? Like so many technology solutions questions, the answer will depend on your goals and resources. Each path can lead to success, and you can increase the odds of a great outcome by understanding the opportunities and costs associated with each choice.

AIM Consulting Helps U.S. Beverage Company Design and Develop a Proof-of-Concept Online Order-and-Pay Application for New Service Delivery Channel

Case Study: Digital Experience and Mobile SITUATION & CHALLENGE An American beverage and foods company known for having a stellar customer experience at its brick and mortar store locations wanted to explore a new channel: in-office delivery for online purchases.

AIM Delivers SDK to Unify Mobile Messaging Capabilities for Mass Media and Entertainment Conglomerate

Case Study: Digital Experience and Mobile SITUATION & BUSINESS CHALLENGE A mass media and entertainment conglomerate wanted to unify and enhance its messaging strategy to external mobile device end users. In particular, the conglomerate aimed to make it easier to

How to Avoid Unnecessary Technical Debt in Mobile App Development Projects

While many aspects of the mobile app market are maturing, sloppy practices can erode the foundation of mobile projects, create sustainment nightmares, and even cause projects to fail completely. In software development, the accumulation of errors in architecture, design, and poorly written code is referred to as technical debt.

Getting the Fundamentals Right with a Retail Mobile App Experience

Many factors can account for lack of success in the retail mobile app universe.

First, although every retailer knows by now the enormous effort required to create a leading marketplace web experience, many are new to mobile apps and some assume that because apps are smaller, they should require less effort to produce. This is far from the case. Creating a rich enterprise experience within the confines of an app takes specialized strategy, planning, and resources.

The biggest factor in retail mobile app failure is a misunderstanding of the nuances in mobile app usage and development and how this medium differs from the web and traditional desktop applications. This misunderstanding can result in a clunky, unappealing product due to deficient technical understanding in what makes a mobile app successful. For example:

Who is Your Mobile App Built For? This Is Who It Should Be

As with every marketing channel, you need to think carefully about your target users. Why do you have or want to create a mobile app? Who do you think will put it on their mobile phone and use it regularly? What unique benefit does it provide? Do you have customer personas specific to your mobile app strategy? If not, you should.

The Fundamentals Every Retail Mobile App Needs

The retail industry has started to sit up and take notice of retail mobile app usage. In June of 2015, Marketing Land reported that 30 percent of US e-commerce transactions among online retailers and travel firms are now driven by mobile. Furthermore, retailers that made app experiences a priority saw 50 percent of their mobile transactions take place via apps. This trend shows no indication of slowing down.

However, not every retailer to build a mobile app has yielded the expected returns. Too often, the reason is that some retailers are overlooking the most basic elements that make a mobile app worth having—ease of use, convenience, and timeliness. The result is that they fail to deliver the foundational value that customers expect.

4 Tips for Increasing the Value of Mobile Test Automation

Automated testing has become increasingly desirable for fast-paced agile development teams looking to shave time off their delivery cycles. In mobile, it is extremely valuable for performing repetitive tests quickly and on multiple devices at the same time. Unfortunately, because of the relative newness of mobile test automation, many teams struggle to incorporate it into their process in a way that provides value to the whole team. Here are four tips for increasing the value of your mobile test automation…

Employee Engagement Strategy: How to Motivate Employees with Mobile Technologies

Mobile technology has changed how we behave, from how we communicate with friends to how we consume news and information to how we shop for and purchase products. And the trend is skyrocketing. According to Flurry Analytics, mobile app usage grew by 76% in 2014, and shopping apps on iOS and Android increased an incredible 174% year-over-year—220% on Android alone.

Enterprises have clearly seized upon the opportunity to leverage mobile technologies to connect with consumers, especially in retail. But another sizeable opportunity is ripe for attention: using mobile technologies to connect with an organization’s own employees, offering new ways for employees to feel better about the work they do and strengthen their commitment to the organization.

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Retail Mobile App Success White Paper