Case Study: Digital Experience SITUATION & BUSINESS CHALLENGE A company that creates original, full-color, illustrated artwork and sells customized souvenirs, gifts, posters, and home products to retailers and businesses had recently undergone a brand redesign that included a new logo,…
Built from scratch with modern technologies and released in 2014, Apple’s Swift has gained a lot of momentum and credibility as a programming language. Initially launched for iOS, Apple has positioned Swift to eventually replace its stalwart language, Objective-C, but has recently made it open source. In some ways, this move makes it a genuine competitor to Java on a number of platforms, especially within the mobile development community.
Released on Wednesday, July 6th, Pokémon Go has been out for about six weeks and has experienced the most rapid rise to cultural relevance seen by a technology product since Twitter; in fact, it managed to overtake Twitter in daily active users. It outpaced Candy Crush, Tinder and Snapchat too. Indeed, in terms of time spent on the app by users, Pokémon Go is doing better than Facebook. One week out of the gate, SurveyMonkey Intelligence claimed that Pokémon Go is the “biggest mobile game in U.S. history.”
When you decide it’s time to invest in a mobile app, your next big decision is to choose how it will be developed. Should you choose Native development or should you go Hybrid? Like so many technology solutions questions, the answer will depend on your goals and resources. Each path can lead to success, and you can increase the odds of a great outcome by understanding the opportunities and costs associated with each choice.
The 2016 Apple Worldwide Developers Conference (WWDC) highlights Apple’s enhancements to its four major operating systems: macOS, iOS, tvOS and watchOS. With no hardware announcements, the focus was on helping developers take advantage of key software updates.
In five days, more than 5,000 Apple developers of all ages (as young as 9 years old!) from 72 countries packed the Bill Graham Civic Auditorium in San Francisco and learned how to build better, more exciting apps to compete against Android.
Here are my highlights from the WDDC:
Case Study: Digital Experience and Mobile SITUATION & CHALLENGE An American beverage and foods company known for having a stellar customer experience at its brick and mortar store locations wanted to explore a new channel: in-office delivery for online purchases.…
You just downloaded a new app for your phone. You’re landing on a website for the first time. What do you see? What do you notice? Do you know what you’re supposed to do first? If it all makes sense and it’s easy to use – that’s successful UX.
Case Study: Digital Experience and Mobile SITUATION & BUSINESS CHALLENGE A mass media and entertainment conglomerate wanted to unify and enhance its messaging strategy to external mobile device end users. In particular, the conglomerate aimed to make it easier to…
While many aspects of the mobile app market are maturing, sloppy practices can erode the foundation of mobile projects, create sustainment nightmares, and even cause projects to fail completely. In software development, the accumulation of errors in architecture, design, and poorly written code is referred to as technical debt.
Many factors can account for lack of success in the retail mobile app universe.
First, although every retailer knows by now the enormous effort required to create a leading marketplace web experience, many are new to mobile apps and some assume that because apps are smaller, they should require less effort to produce. This is far from the case. Creating a rich enterprise experience within the confines of an app takes specialized strategy, planning, and resources.
The biggest factor in retail mobile app failure is a misunderstanding of the nuances in mobile app usage and development and how this medium differs from the web and traditional desktop applications. This misunderstanding can result in a clunky, unappealing product due to deficient technical understanding in what makes a mobile app successful. For example: