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About the Authors
Areos Ledesma is the Director of Corporate Development at AIM Consulting. Formerly the Solution Director for Digital Experience and UX Design, Areos is an experienced consultant with an excellent reputation for effective leadership in program and project management. He is well-versed in managing all aspects of large-scale initiatives spanning digital strategy, UX and visual design, rapid prototyping, content strategy, development, testing and measurement.
Will Asrari is a Solutions Consultant and senior mobile developer for AIM Consulting. Will is Microsoft Certified in ASP.NET and specializes in iOS and mobile web. His approach to digital experience and mobile consulting focuses on user experience design principles and how mobile technology can create engaging customer experiences that meet business objectives.